Starting a Subscription Box 101

What is a subscription box?

A subscription box is a box of goods you ship to your customers on a monthly or quarterly basis. Subscribers choose their options, if any, and you ship once a month. You have probably noticed subscription boxes from your favorite bloggers or companies or may have seen influencers posting pictures or videos of their unboxing. The fun part is – YOU can start a subscription box too!! 

What should I expect?

As with any business, your level of success depends on many factors. The niche you choose, your competition, your start up capital, your website, your images… all things were going to learn about in this course. 

Developing Your Idea


Websites and Software

Boxes and Materials

Box Tape, Labels and More

Finding boxes, tape and other items for your box is paramount. It’s a HUGE part of your branding and the excitement your customers feel when they get the box.

What’s more, you want your box to advertise for you along the way.



A plain box with custom tape.

I use Sticker Mule for box tape. As a side note, I should add that we did this one month and weren’t huge fans of the mess. There are machines out there that will wet the tape for you, but we didn’t know it had to be wet or that we would have to do it by hand when we ordered. Whoops.


Stickers & Fillers

There are many places to get simple items to include as fillers for your box.

Fillers are inexpensive items that serve as an inexpensive bonus to the items they expected to receive.

These items include things like:

  • Notepads
  • Lipbalm
  • Keyrings
  • Stickers
  • Decals
  • Patches
  • Buttons
  • Bumper stickers

My Favorite Source for Stickers, Buttons

I use Sticker Mule for stickers, buttons, packing tape and other items. They are quick, offer an almost instant proofing system via text and have always delivered a quality product.


Working with Brands

Social Media

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